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01
PLAYER
DEVELOPMENT
Development of fundamentals, technical skills, on-court performance, and daily habits. Supported by basketball-specific strength training, conditioning, recovery, and injury prevention to optimize performance and long-term health.
Strategic guidance for athlete visibility through showcases and recruiting opportunities. Support with college and prep school placement, applications, and scholarship opportunities
Academic alignment and eligibility support, including test preparation and guidance to ensure compliance with NCAA and academic standards
Education and guidance on recovery, proper fueling, health optimization, and overall mental well-being
Guidance through academic and athletic transitions, including recruiting, while aligning family, coaches, and support networks around each athlete’s goals.
YOUR DEVELOPMENT
BUILDING THE COMPLETE ATHLETE
We build the foundation of the complete student-athlete — on and off the court.
True performance is holistic.
Development isn’t just training — it’s structure, guidance, and preparation for every next step.
ICON prepares athletes for the long run, not just the next game. We focus on sustainable success by building skill, discipline, mindset, and life readiness at every stage of development.
By investing in every part of the athlete's physical, mental, and academic development, we help set clear goals and build a strong foundation for lasting success.
ICON builds basketball athletes from the ground up—skills, resilience, basketball IQ, and academic readiness. Our structured pathways prepare players for recruitment, competition, and life beyond the game.
Player development never stops.ICON meets athletes where they are and prepares them for where they’re going.
ICON develops basketball athletes on and off the court, building skills, resilience, basketball IQ, and academic readiness. Structured pathways prepare athletes for recruitment, competition, and professional opportunities, ensuring eligibility, personal growth, and long-term success.
YOUTH
BUILDING THE COMPLETE ATHLETE
BUILDING THE COMPLETE ATHLETE
BUILDING THE COMPLETE ATHLETE
BUILDING THE COMPLETE ATHLETE
02
CAREER MANAGEMENT & REPRESENTATION
Development of fundamentals, technical skills, on-court performance, and daily habits. Supported by basketball-specific strength training, conditioning, recovery, and injury prevention to optimize performance and long-term health.
Strategic guidance for athlete visibility through showcases and recruiting opportunities. Support with college and prep school placement, applications, and scholarship opportunities
Academic alignment and eligibility support, including test preparation and guidance to ensure compliance with NCAA and academic standards
Education and guidance on recovery, proper fueling, health optimization, and overall mental well-being
Guidance through academic and athletic transitions, including recruiting, while aligning family, coaches, and support networks around each athlete’s goals.
YOUR CAREER
CONTRACT NEGOTIATION, PLACEMENT, COMPLIANCE, AND LONG-TERM CAREER GUIDANCE.
STRATEGIC MANAGEMENT — EVERY CONTRACT, EVERY TRANSITION
Your career is more than just deals. ICON manages the complexities so you can focus on your game. From negotiating contracts and NIL opportunities to ensuring compliance and providing day-to-day career support, we provide the protection and expertise you need to navigate every stage confidently.
Navigate contracts, NIL ad career transitions with confidence
We position athletes for the right opportunities at the right time.
Managing long-term athletic careers and opportunities.
We guide athletes through every professional milestone:
College placement and recruiting strategy
NIL guidance and compliance education
Contract awareness and career planning
Personalized roadmap for performance and opportunity
CORE FOCUS AREAS (EVOLVING ACROSS STAGES)
Career & Athlete Representation – Recruiting → NIL → Pro → Legacy protection
WHAT WE DO
WE BUILD THE CAREER
CFreer & Athlete Representation
Career Development – Roadmap from grassroots → professional
Recruiting, NCAA compliance, NIL strategy, contracts, and long-term career guidance.
HOW IT EVOLVES -->
CAREER AND ATHLETE REPRESENTATION
CONTRACT NEGOTIATION, PLACEMENT, COMPLIANCE, AND LONG-TERM CAREER GUIDANCE.
Strategic management for every contract, every transition.
HOW IT EVOLVES
From recruiting education → NIL & college guidance → professional management → legacy brand protection.
02 / YOUR CAREER
RECRUITMENT & OPPORTUNITY STRATEGY
We position athletes for the right opportunities at the right time.
Focus Areas
Recruiting Strategy • Exposure & Scouting Access • Compliance Guidance • Transfer Strategy • Career Mapping
How It Works
Assess goals → Build positioning → Optimize visibility → Execute opportunities → Evolve strategy
How It Evolves
HS/Prep: Recruiting education • College: Transfers & positioning • Pro: Contracts & placement
Outcome
Clear pathways, aligned opportunities, and career momentum.
POSITIONING
RECRUITMENT & OPPORTUNITY STRATEGY
We position athletes for the right opportunities at the right time.
FOCUS
Managing the athlete’s playing career
DESCRIPTION
Navigate contracts, NIL, and career transitions with confidence
KEY FOCUS AREAS
Contracts & Negotiation
NIL Strategy
Career Management
Eligibility
Performance Alignment
CORE FOCUS AREAS
Contracts: Negotiation and execution;
NIL: Strategy, activation, and compliance
Management: Career oversight and guidance
Eligibility: Compliance and recruiting guidance
Performance Alignment: Career decisions aligned with on-court performance and long-term brand
Contracts and negotiation
NIL Strategy
Career manageent
eligibility and performance alignment
PROFESSIONAL/CAREER DEVELOPMENT
Managing long-term athletic careers and opportunities.
Contracts – Negotiation, compliance, and placement.
Performance – Continued skill and leadership optimization.
Brand – Professional image, media, and public presence.
Financials – Planning, investment, and wealth building.
Opportunities – Endorsements, leagues, and global placement.
Mentorship – Career coaching, advisors, and network support.
IMPACT / BENEFIT
Athletes are protected, compliant, and strategically placed in the best opportunities available to them.
CAREER MANAGEMENT AND REPRESENTATION SERVICES
Contracts and negotiation
NIL strategy and execution
Career management
Eligibility and recruiting
Recruiting guidance, eligibility, contracts & negotiation, NIL strategy & execution, career management
Contracts and negotiation, NIL Strategy, Career management, Eligibility and performance alignment
Career & Representation: Recruiting strategy, contracts, NIL, placement
03
MARKETING & BRANDING
Developing personal identity, logos, and storytelling that resonate.
Growing your platform with targeted, authentic engagement
Preparing you to secure and maximize endorsement opportunities.
Managing your reputation and increasing your public profile.
Guidance through academic and athletic transitions, including recruiting, while aligning family, coaches, and support networks around each athlete’s goals.
YOUR BRAND
CRAFT YOUR IDENTITY — EXPAND YOUR PLATFORM
We help athletes own their story and amplify their value.
Craft your identity and grow your platform for impact.
Your brand is your business. At ICON, we help athletes build authentic, personalized brands that reflect their values and vision. Through strategic marketing plans and targeted brand partnerships, we grow your influence and amplify your voice—turning your brand into a powerful vehicle for NIL success, public recognition, and lasting impact.
Brand & Media: Brand building, content, partnerships, visibility
Social Media • Sponsorships • Storytelling • Partnerships
Brand building, social media & content strategy, sponsorship & media training, public relations, visibility
Identity and storytelling
Social media and sponsorship
PR and visibility
NIL Compliance
04
IMPACT
Helping you launch foundations and nonprofits, develop giving strategies, and create authentic social impact aligned with your values.
Organizing camps, clinics, community partnerships, and youth mentorship programs to inspire the next generation.
Academic alignment and eligibility support, including test preparation and guidance to ensure compliance with NCAA and academic standards
Education and guidance on recovery, proper fueling, health optimization, and overall mental well-being
Guidance through academic and athletic transitions, including recruiting, while aligning family, coaches, and support networks around each athlete’s goals.
YOUR LEGACY
IMPACT BEYOND THE GAME
THE NEXT CHAPTER BEGINS NOW — BUILD A LASTING IMPACT BEYOND THE GAME
We help athletes turn success into significance.
Make meaningful community impact through leadership and mentorship.
Turn influence into lasting community impact
Post-career planning • Philanthropy • Purpose • Mentorship • Community impact
foundation building, philanthropy, youth & community engagement
Community impact, mentorship, influence and platform growth
Your story doesn’t end when the final buzzer sounds. ICON prepares athletes for life after sports by guiding career transitions, retirement planning, and helping you build a legacy rooted in purpose, community, and impact. We support you in turning your platform into meaningful change—whether through foundations, philanthropy, youth mentorship, or leadership.
05
BUSINESS
Building money smarts—covering budgeting, saving, taxes, wealth planning, and financial management
Coaching on launching businesses, monetizing your brand, and exploring career opportunities. We support your growth with expert consulting and networking
Providing guidance and connections to prepare athletes for success in life after basketball.
Education and guidance on recovery, proper fueling, health optimization, and overall mental well-being
Guidance through academic and athletic transitions, including recruiting, while aligning family, coaches, and support networks around each athlete’s goals.
YOUR BUSINESS
We teach athletes how to protect, grow, and multiply what they earn.
Think long-term; build wealth and business acumen.
THINK LONG-TERM. MOVE LIKE A CEO — BUILD A FOUNDATION FOR LIFELONG SUCCESS AND FINANCIAL SECURITY.
Financial security is key to building a lasting legacy. We empower athletes and their families with the knowledge and tools to manage money wisely, build businesses, and create wealth that extends beyond the game. Our goal is to help them become financially savvy, business-ready, and prepared for sustainable, long-term success.
Financial literacy • Business ventures • Entrepreneurship • Wealth literacy
Financial & Business: Financial literacy, wealth strategy, business ventures
Financial literacy, budgeting, entrepreneurship, business ventures, wealth & long-term planning
Financial literacy, business ventures, networking and mentorship
06
FINANCE
Building money smarts—covering budgeting, saving, taxes, wealth planning, and financial management
Coaching on launching businesses, monetizing your brand, and exploring career opportunities. We support your growth with expert consulting and networking
Providing guidance and connections to prepare athletes for success in life after basketball.
Education and guidance on recovery, proper fueling, health optimization, and overall mental well-being
Guidance through academic and athletic transitions, including recruiting, while aligning family, coaches, and support networks around each athlete’s goals.
YOUR FINANCES
We teach athletes how to protect, grow, and multiply what they earn.
Think long-term; build wealth and business acumen.
THINK LONG-TERM. MOVE LIKE A CEO — BUILD A FOUNDATION FOR LIFELONG SUCCESS AND FINANCIAL SECURITY.
Financial security is key to building a lasting legacy. We empower athletes and their families with the knowledge and tools to manage money wisely, build businesses, and create wealth that extends beyond the game. Our goal is to help them become financially savvy, business-ready, and prepared for sustainable, long-term success.
Financial literacy • Business ventures • Entrepreneurship • Wealth literacy
Financial & Business: Financial literacy, wealth strategy, business ventures
Financial literacy, budgeting, entrepreneurship, business ventures, wealth & long-term planning
Financial literacy, business ventures, networking and mentorship
07
POST-CAREER TRANSITION
Guiding your path beyond sports with coaching, education pathways, job placement, public speaking, and leadership development to help you thrive in your next chapter.
Retirement strategy, estate planning, continued education, and life coaching to ensure sustained success and fulfillment.
Academic alignment and eligibility support, including test preparation and guidance to ensure compliance with NCAA and academic standards
Education and guidance on recovery, proper fueling, health optimization, and overall mental well-being
Guidance through academic and athletic transitions, including recruiting, while aligning family, coaches, and support networks around each athlete’s goals.
YOUR TRANSITION
PREPARE FOR THE NEXT CHAPTER
THE NEXT CHAPTER BEGINS NOW — BUILD A LASTING IMPACT BEYOND THE GAME
Your story doesn’t end when the final buzzer sounds. ICON prepares athletes for life after sports by guiding career transitions, retirement planning, and helping you build a legacy rooted in purpose, community, and impact. We support you in turning your platform into meaningful change—whether through foundations, philanthropy, youth mentorship, or leadership.
We support athletes through change — on purpose, not by accident.
Plan for life after competition and long-term success.
Plan and prepare for life after sports
Recruiting • NIL • Contracts • Compliance
Career transition, mentorship, entrepreneurship,
Career transition, long-term planning, media and platform management
YOUR LEGACY
IMPACT BEYOND THE GAME
THE NEXT CHAPTER BEGINS NOW — BUILD A LASTING IMPACT BEYOND THE GAME
We help athletes turn success into significance.
Make meaningful community impact through leadership and mentorship.
Turn influence into lasting community impact
Post-career planning • Philanthropy • Purpose • Mentorship • Community impact
foundation building, philanthropy, youth & community engagement
Community impact, mentorship, influence and platform growth
Your story doesn’t end when the final buzzer sounds. ICON prepares athletes for life after sports by guiding career transitions, retirement planning, and helping you build a legacy rooted in purpose, community, and impact. We support you in turning your platform into meaningful change—whether through foundations, philanthropy, youth mentorship, or leadership.
WHAT WE DO
OUR EXPERTISE INTRO
SIX PILLARS
(PILLAR POSITION, FOCUS AREAS, METHODS, EVOLVES BY STAGE, ECOSYSTEM LEVEL, OUTCOMES)
FORMAT OF THIS PAGE:
1. PILLAR NAME
WHAT IS THIS PILLAR RESPONSIBLE FOR?
2. PILLAR POSITIONING
WHY THIS PALLER MATTERS.
3. CORE FOCUS AREAS (THIS IS THE HEART OF THE PILLAR)
WHAT AREAS DOES THIS PILLAR COVER?
4-6 FOCUS AREAS PER PILLAR
4. HOW IT WORKS (METHODS)
HOW DO YOU DELIVER THIS CONSISTENTLY?
SAME PROCESS ACROSS ALL PILLARS.
METHODOLOGY: ASSESS, BUILD, OPTIMIZE, EXECUTE, EVOLVE.
CUSTOMIZE THIS TO EACH PILLAR.
5. HOW IT EVOLVES BY STAGE/PHASE
HOW DOES THIS PILLAR SHOW UP DIFFERENTLY OVER TIME?
SAME STAGES FOR EVERY PILLAR.
STAGES/PHASES: YOUTH, HIGH SCHOOL/PREP, COLLEGE, PROFESSIONAL, POST-CAREER
6. SUPPORT ECOSYSTEM
WHO HELPS DELIVER THIS PILLAR?
6A- CORE SUPPORT (led by ICON)
6B- NETWORK PARTNERS (external)
7. OUTCOMES
WHAT DOES SUCCESS LOOK LIKE?
1-3 OUTCOMES PER PILLAR
8. CTA
WHERE ARE YOU IN YOUR JOURNEY?
START YOUR ATHLETE ROADMAP
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SAM
ATHLETE JOURNEY
HOW ICON WORKS (BLUEPRINT/ROADMAP)
METHODOLOGY (ASSESS → BUILD → OPTIMIZE → EXECUTE → EVOLVE)
GUIDING PRINCIPLES
SUPPORT ECOSYSTEM
WHY ICON
Preparation is power
A 360° SUPPORT SYSTEM BUILT FOR THE ATHLETE JOURNEY
FULL-SPECTRUM ATHLETE SUPPORT — TAILORED TO EVERY PHASE & EVOLVES WITH YOUR CAREER
From youth development to professional careers and life after sport, ICON surrounds athletes with a complete support system of trusted professionals across training, career guidance, branding, and life skills. We provide a structured pathway that equips athletes with the tools, guidance, and opportunities they need, offering personalized support, protection, and strategic alignment to help them reach their full potential and succeed at every stage of their journey.
At ICON, every decision, action, and service is designed to develop the athlete holistically. Our system develops the athlete, builds the career, elevates the brand, and creates a lasting legacy. The process is structured, personalized, and evolves as goals and opportunities grow. We prioritize athlete equity—ownership, opportunity, and long-term value—while guiding athletes, families, and support systems to maximize every opportunity.
OUR APPROACH
A 360° approach designed to develop, protect, and position athletes for lifelong success.
Our team provides personalized support in every area of an athlete’s career — from training and recruiting to branding, finance, and legacy building. We focus on the total person, not just the player.
FULL-SPECTRUM ATHLETE SUPPORT — TAILORED TO EVERY PHASE
OUR SERVICES
WE BUILD THE FOUNDATION FOR YOUR CAREER
We go beyond representation. Our framework is built to help athletes create meaningful careers and lifelong value — developing the person, elevating the player, and preparing them for life after basketball.
WHAT WE DO
OUR SERVICES: THE FOUNDATION TO YOUR CAREER
Each focus area evolves with the athlete.
Support grows with your goals and ambitions.
Our approach centers on athlete equity.
Creating long-term value through ownership, opportunity, and impact.
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Your CAREER – CAREER MANAGEMENT & REPRESENTATION
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CONTRACTS & NEGOTIATION
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NIL STRATEGY & EXECUTION
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CAREER MANAGEMENT
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ELIGIBILITY & RECRUITING
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Your DEVELOPMENT – ATHLETE TRAINING AND PERFORMANCE
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EDUCATION & ACADEMIC READINESS
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WELLNESS & LIFE SKILLS
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PHYSICAL PERFORMANCE & WELLNESS
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SKILL DEVELOPMENT & EXPOSURE
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Your FINANCES – Financial & Business Consulting
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Financial Literacy
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Business and Career Ventures
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Career Mentorship and Networking
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Your BRAND – Marketing & Branding
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Brand Building
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Social Media and Content Strategy
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Sponsorship and Media Training
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Public Relations and Visibility
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Your TRANSITION – Post-Career Planning
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Career Transition and Mentorship
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Long-term planning
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Your LEGACY – Impact
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Legacy and Community Impact
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Youth Engagement and Outreach
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HOW WE DO IT
The framework behind athlete development
OUR MODEL: THE ICON BLUEPRINT
Full-spectrum support that evolves with the athlete.
The methodology behind the process.
Our Process – Full-Spectrum framework outlining the stages of development, core focus areas, and how they evolve with the athlete
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[Four] Stages of Development
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Youth / Grassroots – Future Icons
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College / Rising Icons
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Professional / Pro Icons
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Post-Career / Legacy Icons
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[Five] Core Focus Areas
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CAREER – Career Management and Representation
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DEVELOPMENT – Athlete Training and Performance
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BRAND – Marketing & Branding
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FINANCES – Financial & Business Consulting
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TRANSITION – Post-Career Planning
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LEGACY – Impact
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YOUR PLAN: THE ATHLETE ROADMAP
Personalized phase-by-phase plan tailored to you.
The Execution Tool – tailored plan that turns the blueprint into athlete’s actionable path; Designed to fit your stage, timeline and goals with clear steps to reach milestones; plan tailored to the athlete’s goals, customized to stage of development; long-term value and life-cycle support
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Phases / Outcomes
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Youth / grassroots
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Collegiate / NIL / Rising Icons
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Professional
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Post-career
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Legacy icons
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Actions
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Phase-by-phase objectives
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Expected Outcomes
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Service Alignment
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Family Engagement
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Long-Term Vision
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1
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
2
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
3
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.