EXPERTISE
OUR APPROACH
FULL-SPECTRUM ATHLETE SUPPORT — TAILORED TO EVERY PHASE
A 360° approach designed to develop, protect, and position athletes for lifelong success.
Our team provides personalized support in every area of an athlete’s career — from training and recruiting to branding, finance, and legacy building. We focus on the total person, not just the player.
OUR SERVICES
WE BUILD THE FOUNDATION FOR YOUR CAREER
We go beyond representation. Our framework is built to help athletes create meaningful careers and lifelong value — developing the person, elevating the player, and preparing them for life after basketball.
YOUR DEVELOPMENT
ATHLETE TRAINING & DEVELOPMENT
PREPARATION IS POWER - WE TRAIN THE PERSON AND THE PLAYER
True performance is holistic. ICON prepares athletes for the long run, not just the next game. We focus on sustainable success through smart skill-building, mental wellness, and life readiness. By investing in every part of the athlete—physical, mental, and academic—we help set clear goals and build a strong foundation for lasting success.
EDUCATION & ACADEMIC READINESS
Building the habits, skills, and visibility athletes need to advance
WELLNESS & LIFE SKILLS
I'm a paragraph. Click here to add your own text and edit me. It's easy.
PHYSICAL PERFORMANCE & WELLNESS
I'm a paragraph. Click here to add your own text and edit me. It's easy.
SKILL DEVELOPMENT & EXPOSURE
I'm a paragraph. Click here to add your own text and edit me. It's easy.
Building the habits, skills, and visibility athletes need to advance
Optimizing the body for peak performance and long-term health.
Preparing athletes for academic success—from the classroom to college recruitment.
Supporting the whole athlete—on the court, in the classroom, and at home.
WELLNESS & LIFE SKILLS Supporting the whole athlete—on the court, in the classroom, and at home.
YOUR CAREER
CAREER MANAGEMENT & REPRESENTATION
STRATEGIC MANAGEMENT — EVERY CONTRACT, EVERY TRANSITION
Your career is more than just deals. ICON manages the complexities so you can focus on your game. From negotiating contracts and NIL opportunities to ensuring compliance and providing day-to-day career support, we provide the protection and expertise you need to navigate every stage confidently.
Securing smart deals and endorsements that align with your goals and protect your value.
Structuring and vetting NIL opportunities to maximize your brand and compliance.
Day-to-day support and strategic planning for seamless transitions and long-term success.
Navigating NCAA rules, academic advising, and college transfer strategy to keep your career on track.
YOUR BRAND
MARKETING & BRANDING
CRAFT YOUR IDENTITY — EXPAND YOUR PLATFORM
Your brand is your business. At ICON, we help athletes build authentic, personalized brands that reflect their values and vision. Through strategic marketing plans and targeted brand partnerships, we grow your influence and amplify your voice—turning your brand into a powerful vehicle for NIL success, public recognition, and lasting impact.
Developing personal identity, logos, and storytelling that resonate.
Growing your platform with targeted, authentic engagement
Preparing you to secure and maximize endorsement opportunities.
Managing your reputation and increasing your public profile.
YOUR FINANCES
FINANCIAL & BUSINESS CONSULTING
THINK LONG-TERM. MOVE LIKE A CEO — BUILD A FOUNDATION FOR LIFELONG SUCCESS AND FINANCIAL SECURITY.
Financial security is key to building a lasting legacy. We empower athletes and their families with the knowledge and tools to manage money wisely, build businesses, and create wealth that extends beyond the game. Our goal is to help them become financially savvy, business-ready, and prepared for sustainable, long-term success
Building money smarts—covering budgeting, saving, taxes, wealth planning, and financial management
Coaching on launching businesses, monetizing your brand, and exploring career opportunities. We support your growth with expert consulting and networking
Providing guidance and connections to prepare athletes for success in life after basketball.
YOUR LEGACY
POST-CAREER PLANNING & IMPACT
THE NEXT CHAPTER BEGINS NOW — BUILD A LASTING IMPACT BEYOND THE GAME
Your story doesn’t end when the final buzzer sounds. ICON prepares athletes for life after sports by guiding career transitions, retirement planning, and helping you build a legacy rooted in purpose, community, and impact. We support you in turning your platform into meaningful change—whether through foundations, philanthropy, youth mentorship, or leadership.
Guiding your path beyond sports with coaching, education pathways, job placement, public speaking, and leadership development to help you thrive in your next chapter.
Retirement strategy, estate planning, continued education, and life coaching to ensure sustained success and fulfillment.
Helping you launch foundations and nonprofits, develop giving strategies, and create authentic social impact aligned with your values.
Organizing camps, clinics, community partnerships, and youth mentorship programs to inspire the next generation.