WE ARE ICON
THE ATHLETE-FIRST AGENCY
BUILDING THE NEXT GENERATION OF STUDENT-ATHLETES
Elite, holistic athlete management and representation for youth, college and professional basketball players. Rooted in ethics, education, and long-term strategy, we help athletes build careers, brands, and legacies that last far beyond the game.
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OUR MISSION IS SIMPLE:
WE ARE ICON
THE ATHLETE-FIRST AGENCY
BUILDING THE NEXT GENERATION OF STUDENT-ATHLETES
Elite, holistic athlete management and representation for youth, college and professional basketball players. Rooted in ethics, education, and long-term strategy, we help athletes build careers, brands, and legacies that last far beyond the game.
TO ENSURE THAT EVERY ATHLETE HAS A STRATEGY, A SUPPORT SYSTEM AND A FUTURE.
With exclusive access to a trusted team of experts in branding, finance, and education, we develop holistic roadmaps for long-term success—equipping every athlete with the strategy, support, and tools to thrive.
OUR MISSION IS SIMPLE:
TO ENSURE THAT EVERY ATHLETE HAS A STRATEGY, A SUPPORT SYSTEM AND A FUTURE.
With exclusive access to a trusted team of experts in branding, finance, and education, we develop holistic roadmaps for long-term success—equipping every athlete with the strategy, support, and tools to thrive.
WE STRIVE TO
TO ENSURE THAT EVERY ATHLETE HAS A STRATEGY, A SUPPORT SYSTEM AND A FUTURE.
To lead the evolving basketball industry through transparency, integrity, and a holistic approach that builds true impact.
To redefine athlete representation by creating a culture where:
Success is measured in legacy, not hype
Mentorship is valued as much as contracts
Equity, transparency, and education drive every decision
Athletes are empowered to not only play the game but to change it
BUILDING THE NEXT GENERATION OF STUDENT-ATHLETES
The leading platform for elite youth, college, and professional athletes to achieve high-level performance, financial security, and long-term success in their career and life beyond sports.
Building Futures, Not Just Careers
xAt ICON, we mentor, develop, and represent basketball talent at every stage — providing the guidance, strategy, and tools to thrive on and off the court.
CTA Buttons: [Get Recruited] – [Meet Our Athletes] – [Why ICON?]
A full-service representation and management agency built to support basketball players and their families at every stage of the journey.
WELCOME TO THE
FUTURE OF BASKETBALL
FULL-SERVICE ATHLETE MANAGEMENT AND REPRESENTATION
The leading platform for elite youth, college, and professional athletes to achieve high-level performance, financial security, and long-term success in their career and life beyond sports.
Elite, holistic athlete representation — from grassroots to pro
At ICON, we mentor, develop, and represent basketball talent at every stage — providing the guidance, strategy, and tools to thrive on and off the court.
YOUR PARTNER FROM GRASSROOTS TO PRO
360° SUPPORT FOR EVERY STAGE OF YOUR ACADEMIC & ATHLETIC JOURNEY
A family-first, long-term partnership committed to holistic development on and off the court.
MENTORSHIP, ADVOCACY AND A TEAM YOU CAN TRUST
Strategic care, clear guidance, and unwavering loyalty; the athlete comes first, always.
CHANGING THE GAME BEYOND THE COURT
WHERE ATHLETES BECOME ICONS
EMPOWERING ATHLETES FOR SUCCESS ON AND OFF THE COURT
AGENCY
#1
AGENCY
ABOUT
WHO WE ARE (MISSION/VISION)
ABOUT US
MORE THAN AN AGENCY
WHO WE ARE
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A FULL-SERVICE BASKETBALL MANAGEMENT AND ATHLETE-FAMILY PARTNERSHIP
FAMILY-FIRST, ETHICAL, ATHLETE DEVELOPMENT BEYOND THE COURT
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360 SUPPORT FROM YOUTH TO PRO
PERSONALIZED STRATEGY AND MENTORSHIP
CAREER PLANNING, BRAND BUILDING AND POST-CAREER GUIDANCE
ICON is a full-service basketball representation and management agency committed to developing the whole athlete — and the entire journey. From grassroots to global, we mentor, represent, and empower athletes and their families with 360° support that extends far beyond the court. Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact. Rooted in ethics, strategy, and long-term impact, we equip every athlete with the tools, support and guidance to thrive. Our mission is rooted in ethics, education, and empowerment — providing personalized guidance in career development, NIL, financial planning, and life after the game, we bring specialized expertise, trusted guidance, and real relationships to every stage. Because at ICON, we belive every athete deserves a strategy, a support system and a future- Your success is only the beginning.
ICON is redefining what it means to represent athletes in the modern era.
The basketball industry is evolving—and it’s time athlete representation evolved too.
This is the new standard. This is the next era. This is ICON.
We’re changing the game
Full-service athlete management for youth, college, and professional basketball players — because your legacy deserves more than just hype.
Elite, holistic athlete representation — from grassroots to pro.At ICON, we mentor, develop, and represent basketball talent at every stage — providing the guidance, strategy, and tools to thrive on and off the court.
ICON Sports Group is a full-service, athlete-first basketball agency redefining representation and management by supporting athletes from grassroots to professional levels. We’re more than agents. We’re mentors, strategists, and partners—guiding athletes from the first offer to the final season. We don’t just help you play the game. We help you own your future.
Redefining basketball representation through holistic support, personalized strategy, and lifelong partnerships.
ICON is a full-service basketball representation and management agency committed to developing the whole athlete — and the entire journey.
From grassroots to global, we mentor, represent, and empower athletes and their families with 360° support that extends far beyond the court.
Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact. Rooted in ethics, strategy, and long-term impact, we equip every athlete with the tools, support and guidance to thrive. Our mission is rooted in ethics, education, and empowerment — providing personalized guidance in career development, NIL, financial planning, and life after the game, we bring specialized expertise, trusted guidance, and real relationships to every stage. Because at ICON, we belive every athete deserves a strategy, a support system and a future- Your success is only the beginning.
ICON is more than a basketball agency — we’re a movement.
We are a full-service representation and management agency built to support basketball players and their families at every stage of the journey. From youth to pro, we deliver 360° support that develops the whole athlete — and the entire person. Our mission is simple: to ensure that every athlete has a strategy, a support system, and a future.
Headquartered in Boston, MA, ICON is a full-service representation and management agency built to support basketball players and their families at every stage of the journey. From middle school to post-career, we deliver 360° support that develops the whole athlete — and the entire person. We don’t just manage careers — we build futures, families, and legacies.
ICON is redefining what it means to represent athletes in the modern era.
The basketball industry is evolving—and it’s time athlete representation evolved too.
AGENCY
WHO WE ARE
HOME PAGE - ABOUT ICON GROUP
Building Futures, Not Just Careers
Elite, holistic athlete representation — from grassroots to pro
At ICON, we mentor, develop, and represent basketball talent at every stage — providing the guidance, strategy, and tools to thrive on and off the court.
CTA Buttons: [Get Recruited] – [Meet Our Athletes] – [Why ICON?]
WHO WE ARE
......We built ICON to be the solution: an agency that sees the whole person, develops the total player, and positions talent for sustained success.
CTA: "Discover the ICON Difference"
MORE THAN AN AGENCY
WHO WE ARE - We’re redefining athlete representation through mentorship, education, and long-term partnerships. We see the whole athlete — not just the stat line.
Headquartered in Boston, MA, ICON Group is a full-service agency committed to mentorship, development, and holistic support from youth through post-career. We provide comprehensive, tailored career development for athletes at every stage of their basketball journey—high school, college, and pro. We combine deep expertise in sports, branding, finance, and personal development to support athletes in building legacies. We strive to provide our clients with unparalleled personal attention, expert guidance, and customized solutions that maximize success both on and off the court.
MORE THAN AN AGENCY
At ICON, we are redefining basketball representation by providing youth and collegiate athletes with the tools, resources, and expert guidance needed to succeed both on and off the court. The path from high school to college and beyond is complex—and too often, talented players are left navigating it alone. ICON bridges that gap through personalized recruiting strategies, NIL education, brand building, and mentorship. We don’t just see you as a player — we see you as a future leader, entrepreneur, and game-changer. Our holistic approach supports the whole athlete: on the court, in the classroom, and beyond.
At ICON, we are redefining athlete development and recruitment by providing high school and college basketball players with the tools, resources, and exposure they need to succeed on and off the court.
We know that the path from high school to college and beyond is complex, and many athletes don’t receive the guidance they need to maximize their opportunities. That’s why we offer personalized recruiting strategies, mentorship, NIL education, and brand-building services to help players navigate the process with confidence.
At ICON, we are redefining basketball representation by providing youth and collegiate athletes with the tools, resources, and expert guidance needed to succeed both on and off the court.
The path from high school to college and beyond is complex—and too often, talented players are left navigating it alone. ICON bridges that gap through personalized recruiting strategies, NIL education, brand building, and mentorship.
We don’t just see you as a player — we see you as a future leader, entrepreneur, and game-changer. Our holistic approach supports the whole athlete: on the court, in the classroom, and beyond.
OUR CORE PHILOSOPHY- Our core philosophy is simple: the athlete comes first—always. We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.
QUICK FACTS
Quick Highlights List:
Representing top D1 talent & rising stars
Proven recruiting success & NIL strategy
Trusted by families across the country
Quick Facts (visual grid):
Based in Boston, MA
NCAA, NAIA, JUCO network
High school, college, & pro clients
Grassroots to global reach
MISSION
OUR MISSION
To empower the next generation of athletes through mentorship, holistic support, and strategic guidance—on and off the court.
To empower the next generation of basketball athletes through holistic development, ethical guidance, and purpose-driven representation.
To empower high-performing athletes through elite development, strategic guidance, and full-spectrum support.
to provide comprehensive, tailored career development for athletes at every stage of their basketball journey—high school, college, and pro. We combine deep expertise in sports, branding, finance, and personal development to support athletes in building legacies both on and off the court.
To redefine athlete representation through transparent, purpose-driven partnerships and lifelong commitment to the whole person — not just the player.We lead the evolving basketball industry by delivering personalized career development, expert mentorship, and a comprehensive support system that empowers athletes to thrive at every stage.
VISION
OUR VISION
To set a new standard in youth and collegiate athlete representation by prioritizing education, transparency, and long-term impact over short-term hype.
To set the new standard for youth and collegiate athlete representation — grounded in trust, transparency, and legacy.
To redefine what it means to represent talent — by building a brand and a culture that puts players first and raises the standard for agencies everywhere.
........Providing more than just representation, we bridge the gap between student ahletes and the resources they need to succeed, building the foundation for lasting impact—on and off the cour, at every step of their journey.
VALUES
OUR FOUNDATION IS INTEGRITY
CORE VALUES
OUR FOUNDATION IS INTEGRITY
Maintaining our high-character reputation is paramount to achieving our mission.
Family-Oriented –We’re in it together.
Passion – We love what we do.
Excellence – We never settle for less.
Integrity – We do what’s right.
PHILOSOPHY
OUR FOUNDATION IS INTEGRITY
We believe that success on the court is only part of the story. Our work is rooted in these truths:
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People First- athletes are more than players. We support the whole person—mind, body, and future.
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Family Matters - Behind every athlete is a team. We involve and support families every step of the way.
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Legacy Over Fame - Success isn’t just stats or contracts—it’s impact, purpose, and long-term vision.
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Knowledge Is Power - We educate athletes and families in financial literacy, branding, and business.
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Start Early. Think Long-Term. - Waiting for college or the draft is too late. We start in middle school and plan for a lifetime.
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Relationships Over Transactions - we don’t chase deals—we build trust. Our clients are family.\
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Holistic Representation - We advocate in every area: athletic, academic, emotional, financial, and beyond. Every plan is custom. Every client is different.
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Integrity Always - We lead with honesty, loyalty, and transparency in every decision.
Our core philosophy is simple: the athlete comes first—always.
“We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.“
FACES OF ICON
OUR ATHLETES
THE TALENT
QUICK STATS
OUR IMPACT
THE NUMBERS
SNAPSHOT
AT A GLANCE
100% ICON ATHLETES PLAY DIVISION I
96% OF ATHLETE OFFERS COME FROM DIVISION I PROGRAMS
ICON DOESN'T JUST REPRESENT ATHLETES - WE PUT THEM ON THE MAP.
REPRESENTING THE BEST IN THE GAME; THE NEXT GENERATION OF ELITE TALENT.
Quick Stats
Work in silence. Let the results speak.
Our athletes’ commitments, D1 signings, NIL deals, and professional success stories reflect our impact. Featuring current D1 players, high-major commits, and alumni thriving on and off the court.
“ICON Athletes are competing at Providence, Alabama, Kansas, Oklahoma State, Iona, Quinnipiac, Sacred Heart, and more.”
“From ESPN Top 100 prospects to National Prep Champions, ICON represents the future of basketball.”
100% of ICON seniors received scholarship offers
96% of offers were from Division I programs
30+ Division I offers across Power 5 and mid-major schools
Athletes ranked Top 100 nationally (ESPN & Pangos)
Multiple conference champions & All-Americans
FUTURE ICONS
HIGH SCHOOL PIPELINE
BY THE NUMBERS
ICON Group doesn’t just represent athletes — we put them on the map.”- THEN SHOW THES109 Total Offers
96% Division I Programs
16 ACC Offers
16 Big East Offers
13 SEC Offers
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ICON ATHLETES COMPETE AT THE HIGHEST LEVEL
ICON athletes have earned 109 college offers across the nation — including 16 from the ACC and 16 from the Big East.
Backed by powerhouse conferences like the ACC, SEC, Big Ten, Big East, and more.
“ICON Group represents the next generation of elite talent — with 100+ Division I offers across Power 5 conferences.”
“Our mission is simple — help elite athletes reach elite opportunities. With over 100+ college offers across Power 5 conferences, ICON athletes are building futures on and off the court.”
8 COLLEGE ATHLETES
2 HIGH SCHOOL ATHLTES
COMBINED 109 OFFERS IN 3 YEARS
ADD THESE STATISTICS
WHERE ICON ATHLETES ARE RECRUITED (OFFERS BY SCHOOL) - Offers by School
Goal: Show specific schools recruiting your athletes.
RECRUITIGN POWER - OUR REACH (OFFERS BY CONFERENCE; TOP CONFERENCES BY OFFERS)
DIVISION TOTALS (106 VS. 4 OFFERS )
TOTAL OFFERS
ATHLETE SPOTLIGHTS ( Total Offers by Player
Goal: Show the strength of your athletes individually. Highest Offered Player: )
ICON AT A GLANCE -
Schools Represented” Section (HIGH SCHOOL/PREP SCHOOL)
“Our athletes come from top prep programs across the country, including Worcester Academy (MA), St. Andrew’s (RI), Cushing Academy (MA), St. Joe’s (NY), and IMG Academy (FL).”
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Total Offers
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Division I Offers
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Division II Offers
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Athletes Represented
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Highest Offered Player
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College and High School (Theo, ongoing)
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Top Conference Offers
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Most Offered School
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Schools Represented
****ADD SOMETHING ABOUT NEW PROSPECTS - HIGH SCHOOL AND YOUNGER (This shows parents & recruits that you don’t just place pros—you’re building futures from HS up.)
****ADD SOMETHING ABOUT PIPELINE
“We work with high school and prep athletes aiming for college-level play, providing personalized guidance for both men’s and women’s basketball programs nationwide.”
Grassroots
Collegiate
Professional
Basketball is a business. ICON ensures athletes are prepared to navigate it.
ICON Group stands at the intersection of sports, business, and personal growth.Athletes need more than talent to succeed—they need vision, strategy, and a partner who understands both the game and the business behind it.
ICON Group was founded to meet that need.
ICON is redefining athlete representation with a family-first, ethical, long-term model.
Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact.
Because success isn't the end of your story. It's the start of something bigger. Providing more than just representation, we bridge the gap between student ahletes and the resources they need to succeed, building the foundation for lasting impact—on and off the cour, at every step of their journey.
At ICON, we go beyond traditional agencies. We build long-term partnerships with athletes and families, providing personalized support in five core areas: strategic training & career guidance, authentic brand-building, expert contract negotiation, financial literacy & wealth planning, and long-term mentorship.
We don’t just see you as a player — we see you as a future leader, entrepreneur, and game-changer.
WE’RE MORE THAN AN AGENCY. WE’RE A MOVEMENT. YOUR LEGACY STARTS NOW.
Committed
Legacy
XXXXXX
ICON STANDS FOR WHAT'S RIGHT
VISION
PHILOSOPHY
OUR STORY
THE PROBLEM
HOW WE STARTED/WHY WE EXIST
WE BUILT ICON TO CHANGE THE GAME;
NOT JUST OPERATE WITHIN IT.
OUR JOURNEY BEGAN WITH FIRSTHAND EXPERIENCE
WE STARTED ICON BECAUSE THE GAME WAS MISSING SOMETHING.
There was something missing: true partnership, transparency, and a long-term approach centered on the whole athlete. We watched too many players miss out on scholarships, navigate NIL deals unprepared, or struggle to plan for life after basketball.
The rise of NIL chaos and misinformation
Early recruiting pressure, hype culture, and burnout
Pay-to-play barriers that price out many talented athletes
Families forced to navigate complex legal, branding, and financial decisions alone
An influx of unqualified agents, trainers, and “handlers”
Fragmented systems with no ethical standards or clear pathways
The game needed more than agents. It needed mentors. Educators. Partners.
People who care about the person, not just the player.
THE CHALLENGES
We started ICON because we saw what was missing—true partnership, transparency, and a long-term model focused on the whole athlete
To deliver true partnership, transparency, and whole-athlete development.
Because players deserve more than agents.
They deserve a team that protects their value, develops their future, and invests in their legacy.
We built ICON to change the game—through true partnership, transparency, and whole-athlete development.
Because players deserve more than agents.
They deserve a team that protects their value, develops their future, and invests in their legacy.
True partnership, transparency, and a long-term approach centered on the whole athlete. The game needed more than agents. It needed mentors, educators, and partners—people who care about the person, not just the player. People who would be there through every season, every transition, and every step of the journey—from high school to the professional level. That’s why we created ICON.
To deliver true partnership, transparency, and whole-athlete development.
Because players deserve more than agents.
They deserve a team that protects their value, develops their future, and invests in their legacy.
THE RESULTS
A broken system that favors profit over people.
Families are overwhelmed, unprotected, and unsure who to trust.
THE YOUTH BASKETBALL INDUSTRY IS CHANGING - FAST.
Youth basketball isn’t what it used to be. What was once about growth, community, and development has become commercialized, fragmented, and profit-driven—putting young athletes and their families in vulnerable positions.
“ICON was built to fix what the industry failed to deliver — clarity, commitment, and care.”
“We started ICON because elite athletes were under-supported, overlooked, or exploited.
Families frustrated, players misled, talent wasted. So we changed the game.”
We created ICON because the game needed more than agents.
It needed mentors, educators, and partners committed to the long run.
ICON isn't just a service. It’s a support system.
WE WATCHED. WE LISTENED. WE BUILT SOMETHING BETTER.
That’s why we created ICON.
To provide personalized career management that goes beyond contracts and highlight reels.
To mentor, educate, and prepare athletes for success at every stage.
To walk alongside players and their families — a support system they can rely on at every turn.
And to equip every athlete with the strategy, support, and tools to thrive—on the court and beyond.
With exclusive access to experts in branding, finance, and education, we build holistic roadmaps for long-term success — equipping every athlete with the strategy, support, and tools to thrive.
We don’t just help athletes play the game. We help them change it.
Our athletes learn to own their story, grow their platform, and build their legacy.
We believe in building legacies—not just careers.
WHY IT MATTERS
The cost of a broken system
Youth basketball was once a pathway to growth and opportunity. Today, it’s a marketplace — where the loudest voices aren’t always the most qualified, and where players are treated like commodities instead of people.
Families are overwhelmed by misinformation, unqualified “experts,” and predatory practices disguised as opportunity.
The system isn’t just flawed — it’s failing the very people it claims to serve.
That’s why ICON exists.
Because players deserve more than exposure — they deserve protection, guidance, and a future that’s not determined by hype or rankings.
Because families deserve more than access — they deserve advocacy, education, and someone who has their back.
Because doing it right shouldn’t be the exception — it should be the standard.
OUR STORY
WHY WE STARTED ICON GROUP
WHAT'S BROKEN
We saw the cracks in the system.
Too many talented athletes were navigating college, NIL and career transitions alone.
We watched players get exploited, families misled, and dreams delayed.
ICON was built to do things differently - with integrity, transparency, and long-term vision at the ore.
Because athletes need more than agents.
They need mentors. Partners. A team.
OUR STORY
WHY WE EXIST
We saw a broken system - and decided to build a better one.
ICON was born from firsthand experience- to bring mentorship, protection, and purpose to athlete development.
OUR STORY
THE SOLUTION
WHY IT MATTERS
#2
AGENCY
OUR STORY
SOLUTION
WHY IT MATTERS: WHAT MAKES US DIFFERENT (THE SOLUTION)
THIS ISN'T JUST BASKETBALL.
THIS IS THEIR LIFE.
THE COST OF A BROKEN SYSTEM
Youth basketball has become a business — and too many players are treated like products.
Youth basketball was once a pathway to growth and opportunity.
Today, it’s a marketplace — where the loudest voices aren’t always the most qualified, and where players are treated like commodities instead of people.
Families are overwhelmed by misinformation, unqualified “experts,” and predatory practices disguised as opportunity.
The system isn’t just flawed — it’s failing the very people it claims to serve.
WE EXIST TO CHANGE THAT.
Because players deserve protection, not pressure.
Because families deserve real guidance, not empty promises.
Because doing things the right way shouldn’t be rare — it should be the rule.
At ICON, we’re not chasing headlines — we’re building futures.
The game didn’t need another agency. It needed a movement.
THAT'S WHY ICON IS HERE.
THAT'S HOW ICON IS DIFFERENT.
We don’t just represent athletes — we walk with families every step of the journey, from youth leagues to the pros. Our focus is clear: building a real future, not just chasing highlights. We’re more than managers — we’re mentors, career architects, and trusted partners who hold it all together, on and off the court.
DOING THINGS THE RIGHT WAY SHOULDN'T BE THE EXCEPTION; IT SHOULD BE THE STANDARD.
“We are not agents — we are in athlete management and representation.”
“We’re committed to raising the bar in athlete representation and providing unmatched service to our clients.”
ICON isn't just a service. It’s a support system.
OUR STORY
THE SOLUTION
HOW WE SOLVE THE PROBLEM
WE BUILT ICON TO BE THE TRUSTED PARTNER ATHLETES AND FAMILIES DESERVE
ICON IS THE RESPONSE TO A BROKEN SYSTEM
WE SAW A BROKEN SYSTEM - AND BUILT ICON TO BE THE RESPONSE.
We are building a new standard — one rooted in ethics, education, and long-term legacy.
We’re not just agents or consultants — we’re trusted partners who walk with athletes and families from youth through pro, with a moral commitment to doing this the right way.
Where others exploit hype, we build humans.
We start early, stay involved, and serve the whole athlete.
ICON bridges the gap between potential and opportunity by:
Offering comprehensive support beyond the game
Guiding families through prep, college, and pro systems
Building generational wealth and legacy
Helping athletes become leaders, not just players
We’re changing the game by delivering what today’s athletes actually need:
Strategic training & career guidance
Authentic brand-building
Expert contract negotiation
Financial literacy & wealth planning
Long-term mentorship
Post-career impact strategy
We don’t just represent athletes—we partner with them for the long haul.
“As youth basketball becomes more commercialized, chaotic, and predatory, the need for ethical, transparent, long-term support has never been greater. ICON is the response to a broken system—built to protect athletes, empower families, and build futures the right way.”
THE GAME IS EVOLVING.
IT'S TIME FOR REPRESENTATION TO EVOLVE TOO.
BASKETBALL IS A BUSINESS. ICON PREPARES/ENSURES ATHLETES ARE READY TO NAVIGATE IT.
DOING THINGS THE RIGHT WAY SHOULDN'T BE THE EXCEPTION; IT SHOULD BE THE STANDARD.
“We are not agents — we are in athlete management and representation.”
“We’re committed to raising the bar in athlete representation and providing unmatched service to our clients.”
HOW WE SOLVE THE REAL PROBLEMS:
THIS IS HOW WE ARE DIFFERENT.
OUR STORY
THE SOLUTION
HOW WE DO IT
#3
AGENCY
OUR STORY
SOLUTION
APPROACH
OUR APPROACH
FULL-SERVICE APPROACH BUILT ON TRUST AND TRANSPARENCY
ICON 360° SOLUTION FRAMEWORK
Full-spectrum support, from grassroots to global. Our 360-degree model meets the evolving needs of modern athletes — youth, college, professional — with career management, mentorship, family alignment, financial planning, and long-term impact.”
We are providing family-first, ethical, athlete development beyond the court.
ICON STANDS FOR WHAT'S RIGHT
We partner with families, not just sign players.
We educate and empower, not exploit.
We build trust, transparency, and transformation.
We represent the whole athlete—on the court, in the classroom, and in life.
This is the future of athlete representation. This is ICON.
WE ARE CHANGING THE GAME; DELIVERING WHAT TODAY'S ATHLETES ACTUALLY NEED:
WE ARE CHANGING THE GAME
We’re delivering what today’s athletes actually need:
Strategic training & career guidance
Authentic brand-building
Expert contract negotiation
Financial literacy & wealth planning
Long-term mentorship
Post-career impact strategy
Mentorship + Education
Custom NIL Strategy
Athlete Branding Packages
Skill Training Partnerships
Financial Readiness Tools
Recruiting Guidance
WHAT WE DO
OUR EXPERTISE - BUILT FOR THE WHOLE ATHLETE
OUR MODEL
Five Pillars. One Purpose. Your Success.
ICON’s services are organized around five core areas of impact.
We develop the person, elevate the player, and prepare for life after basketball.
🔹 Training & Development
🔹 Career Management & Representation
🔹 Marketing & Branding
🔹 Financial & Business Consulting
🔹 Post-Career & Legacy Planning
Explore Our Expertise →
WE'RE MORE THAN AN AGENCY.
WE'RE A MOVEMENT.
FULL SERVICE ATHLETE MANAGEMENT
360 DEGREE SUPPORT FOR EVERY STAGE
OUR APPROACH: THE ICON BLUEPRINT
A PROVEN PATH FROM GRASSROOTS TO PRO, TOGETHER WITH YOUR FAMILY
We use a long-term, holistic model that prioritizes athlete development, education, and transition support across every career phase.
Unique Approach:
Personalized approach:
They tailor their guidance and services to each athlete's individual needs.
Team of experts:
They utilize a network of professio
03 — HOW WE DO IT
Our Unique Approach
Athlete-First Mentality: We prioritize athlete well-being and long-term success.
Lifelong Partnership: Athletes are family, not clients.
Holistic Development: We support personal, athletic, academic, and business growth.
Team of Experts: Our network includes specialists in branding, finance, law, wellness, and education.
Customized Strategy: Every athlete gets a tailored plan designed around their goals.
“To help young people fulfill their dreams of playing professional basketball is a very worthwhile purpose.”
Training & Development
hysical performance, life skills, and academic prep for sustainable success.
Career Management & Representation
Contract negotiation, NIL execution, recruiting, and day-to-day career stratey.
Marketing & Branding
Personal brand identity, content, PR, and sponsorship growth.
Financial & Business Consulting
Wealth management, entrepreneurship, and money mindset coaching.
Post-Career Planning & Legacy
Transition guidance, community impact, and platform-building beyond basketball.
"DELIVERABLES"
Mentorship + Education
Custom NIL Strategy
Athlete Branding Packages
Skill Training Partnerships
Financial Readiness Tools
Recruiting Guidance
“We manage every stage of your career—from grassroots to global.”
WHAT WE DO
FULL-SERVICE ATHLETE MANAGEMENT & REPRESENTATION
360° support for every stage of your journey. We develop the person, elevate the player, and prepare them for life after basketball.
SERVICES: OUR EXPERTISE
ATHLETE ROADMAP: EVERY PHASE MATTERS
WHAT WE OFFER/WHAT WE DO
We go beyond representation.
Our framework is built to help athletes create meaningful careers and lifelong value.
Legacy: Plan for long-term success and recognition
Impact: Use your platform to uplift others
Foundation: Build sustainable programs and personal stability
Transformation: Empower the next generation through purpose and mentorship
We believe the game is just the beginning.
OUR FOUNDATION IS INTEGRITY
Pillars to Success
Empower athletes to grow, brand themselves, and manage their image
Protect them with legal, financial, and strategic safeguards
Elevate their long-term opportunities beyond sports
Connect them with meaningful partnerships and purpose
Navigate them through transitions, rules, and challenges
ATHLETE TRAINING & DEVELOPMENT
YOUR DEVELOPMENT
PREPARATION IS POWER - WE TRAIN THE PERSON AND THE PLAYER
True performance is holistic. ICON prepares athletes for the long run, not just the next game. We focus on sustainable success through smart skill-building, mental wellness, and life readiness. By investing in every part of the athlete—physical, mental, and academic—we help set clear goals and build a strong foundation for lasting success.
Building the habits, skills, and visibility athletes need to advance
Optimizing the body for peak performance and long-term health.
Preparing athletes for academic success—from the classroom to college recruitment.
Supporting the whole athlete—on the court, in the classroom, and at home.
ATHLETE ROADMAP - 5 PHASES
EVERY PHASE MATTERS. ICON IS WITH YOU THROUGH IT ALL.
DEVELOPMENT ROADMAP
From High School to the Pros
Phase 1: Grassroots
Skill dev, exposure, brand education, academic readiness
Phase 2: College
NIL deals, marketing, off-season work, career mentorship
Phase 3: Pro
Representation, finance, sponsorships, legacy planning
OUR LONG TERM PARTNERSHIP MODEL
SUPPORT FOR EVERY PHASE OF THE ATHLETE'S LIFE
Youth (Grades 8–12) – Mentorship, development, AAU, academics
College – NIL, recruiting, transfer strategy
Pro Career – NBA, G-League, FIBA management
Post-Career – Career coaching, retirement
Legacy & Impact – Philanthropy, foundations
ATHLETE ROADMAP
Phase I - Youth (8-12th grade, post-grad)
Focus: Foundational skills, brand intro, academic prep
Outcomes: Recruiting readiness, family education
Phase II - Collegiate Career
Focus: NIL strategy, brand growth, career planning
Outcomes: Compliance support, performance optimization
Phase III - Professional Career
Focus: Contract negotiation, lifestyle and wealth management
Outcomes: Maximized earnings, public profile, daily management
Phase IV - Post-Career Transition
Focus: Entrepreneurship, leadership, education
Outcomes: Career reinvention, identity development
Phase V - Legacy & Community Impact
Focus: Platform building, philanthropy, storytelling
Outcomes: Generational impact, cultural influence
SERVICES AND DELIVERABLES
Training & Development
Career Management & NIL
Branding & Marketing
Financial Literacy & Business Consulting
Life After Sports & Legacy Building
THE ICON BLUEPRINT - FROM HIGH SCHOOL TO PRO
full-spectrum, 360° support model using the 5-Phase ICON Athlete Roadmap.
Phase I – Youth Prospects
🔁 Phase II – College Career
🔁 Phase III – Pro Career
🔁 Phase IV – Post-Career Transition
🔁 Phase V – Legacy & Community Impact
HOLISTIC ATHLETE SERVICES
AAU Placement + Academic Advising
NIL Strategy + Brand Building
Financial Literacy + Legal Support
Contract Negotiation + Sponsorships
Legacy Coaching + Foundation Setup
FAMILY PARTNERSHIP
Parent Orientation
Education on Recruiting + NIL
School Placement Support
Ongoing Communication Tools
RESULTS AND PROOF
“Our best services are relationships and results.”
Youth Development – Training, visibility, academic readiness
College Prep & NIL – Recruiting, compliance, and brand value
Professional Representation – Contracts, strategy, and performance
Business & Branding – Entrepreneurship, influence, financial literacy
Post-Career & Legacy – Mentorship, impact, and long-term success
We’re not just building careers — we’re building people, platforms, and purpose.
WHO WE SERVE
BUILT FOR EVERY STAGE OF THE JOURNEY
Youth & High School Athletes – Foundational skill-building, exposure, and recruitment strategy
College Athletes – NIL, compliance, performance, and brand development
Professional Athletes – Career management, endorsement deals, long-term planning
Post-Career Professionals – Transition support, business ventures, and legacy building
Families – Full-circle support, education, and partnership
You bring the ambition. We bring the infrastructure.
🤝 WHO WE SERVE
We’re proud to have supported athletes at every level:
Prep School Leagues & National Showcases (NEPSAC, EYBL, UA Next, etc.)
NCAA (ACC, Big Ten, SEC, Ivy, Pac-12, and beyond)
International Leagues & FIBA Events
G-League and NBA Pathways
Whether you’re an emerging high school star or a pro with 10 seasons behind you, ICON meets you where you are—and builds the plan to take you where you want to go.
WHO WE SERVE
ICON works with high-potential athletes across every stage of the journey:
Elite high school athletes navigating recruitment, NIL, and academic readiness
College players balancing performance, brand growth, and transfer options
Professional athletes focused on long-term security, branding, and impact
Retired athletes planning legacy, new careers, and life beyond the court
OUR ATHLETES
REPRESENTING THE BEST IN THE GAME
YOUR NAME HERE? JOIN THE MOVEMENT
HIgh school
college
young prospects
"Behind every great athlete is a great support system. ICON is built to be just that."
TALENT PAGE
Page Title: Meet Our Athletes
Our Roster:
From rising stars to D1 commits, ICON represents a new era of athletes.
Filterable Player Directory (High School | College | Pro)
Player Cards: Name, Class, School, Highlights, Stats, Socials
Quick Stats: 85% D1 clients | 100% college placement | 20+ offers in 2024
CTA: [View Full Roster] | [Recruit Our Talent]
in the news
recent signings
view all media
OUR NETWORK
OUR PARTNERS
Prep Schools & Colleges
Trainers & Academies
Brand & Media Professionals
Financial Institutions
Legal & Compliance Advisors
Community Organizations
ATHLETE-FIRST, ALWAYS.
ATHLETE-FIRST, ALWAYS
Everything we do is driven by one belief:
The best way to serve the player… is to invest in the person.
We operate with integrity, intention, and innovation—because our athletes deserve more than highlight reels and quick wins.
TALENT
ICON ATHLETES: OUR PROOF
From rising stars to D1 commits — ICON represents a new era of talent.
VIEW FULL ROSTER
ICON ATHLETES ARE BUILT DIFFERENT
From top-tier D1 programs to All-Rookie Teams and McDonald’s All-Americans — ICON athletes are setting the standard.
CTA: Explore Full Roster | Recruit Our Talent
TALENT - ICON ATHLETES
From high school phenoms to D1 standouts, ICON represents a growing roster of elite talent across the basketball world. Each player brings excellence, character, and leadership — both on and off the court.
VIEW PLAYER PROFILES
SEE THEIR HIGHLIGHTS
TALENT SPOTLIGHT: THE ICON ROSTER
"Our Clients Are Built Different"
From top-tier D1 programs to All-Rookie Teams and McDonald’s All-Americans — ICON athletes are setting the standard and raising the bar.
VIEW ATHLETES
ilter by: High School / College / Pro
Representing the Best in the Game. Meet Some of Our Talent
All | High School | College | Young Prospects
PROSPECTS
WHO ICON IS FOR
We work with athletes and families serious about long-term success.
Icons for:
High School Prospects
College Transfers
NCAA Freshmen
Pro Hopefuls
Families seeking clarity
Players overlooked or under-recruited
VIEW FULL ROSTER
ATHLETES
COLLEGE ATHLETES
COLLEGE STANDOUTS
Melvin Council Jr.
Oswin Erhunmwunse
Khalil Badru
Mekhi Conner
HIGH SCHOOL ATHLETES
HIGH SCHOOL PHENOMS
Amir Jenkins
Collins Chidera Onyejiaka
Theo Edema
Ebuka Okorie
PLAYER PROFILES
PLAYER PROFILES
Name, Height, School, Class, Offers, Accolades
Filters: D1 / High School / College / Pro
Interactive Map or Timeline of where players committed
Player Cards Include:
Name, Class, Position, Hometown, School
Quick highlights or achievements
Social links + articles or media clips
HIGHLIGHTS
STATS AT A GLANCE
85% D1 Clients
20+ Scholarship Offers in 2024
Clients committed to schools like: Syracuse, Georgia Tech, URI, Providence, UMass
100% of our high school seniors received college offers
[ View Full Roster → ]
VIEW FULL ROSTER
TRACK RECORD OF EXCELLENCE
10+ Division I Commitments
Players across A-10, SEC, Big East, Ivy League
3 McDonald’s All-American Nominees
4 Conference Rookie of the Week Awards
Multiple All-Academic Team Honors
VIEW ATHLETES
WE ARE ICON.
ICON Group stands at the intersection of sports, business, and personal growth.
Athletes need more than talent to succeed—they need vision, strategy, and a partner who understands both the game and the business behind it.
ICON is a full-service basketball representation and management agency committed to developing the whole athlete — and the entire journey.
From grassroots to global, we mentor, represent, and empower athletes and their families with 360° support that extends far beyond the court.
Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact. Rooted in ethics, strategy, and long-term impact, we equip every athlete with the tools, support and guidance to thrive. Our mission is rooted in ethics, education, and empowerment — providing personalized guidance in career development, NIL, financial planning, and life after the game, we bring specialized expertise, trusted guidance, and real relationships to every stage. Because at ICON, we belive every athete deserves a strategy, a support system and a future- Your success is only the beginning.
ICON is more than a basketball agency — we’re a movement.
We are a full-service representation and management agency built to support basketball players and their families at every stage of the journey. From youth to pro, we deliver 360° support that develops the whole athlete — and the entire person. Our mission is simple: to ensure that every athlete has a strategy, a support system, and a future.
Headquartered in Boston, MA, ICON is a full-service representation and management agency built to support basketball players and their families at every stage of the journey. From middle school to post-career, we deliver 360° support that develops the whole athlete — and the entire person. We don’t just manage careers — we build futures, families, and legacies.
ICON is redefining what it means to represent athletes in the modern era.
The basketball industry is evolving—and it’s time athlete representation evolved too.
ICON is a full-service basketball representation and management agency committed to developing the whole athlete — and the entire journey. From grassroots to global, we mentor, represent, and empower athletes and their families with 360° support that extends far beyond the court. Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact. Rooted in ethics, strategy, and long-term impact, we equip every athlete with the tools, support and guidance to thrive. Our mission is rooted in ethics, education, and empowerment — providing personalized guidance in career development, NIL, financial planning, and life after the game, we bring specialized expertise, trusted guidance, and real relationships to every stage. Because at ICON, we belive every athete deserves a strategy, a support system and a future- Your success is only the beginning.
ICON is redefining what it means to represent athletes in the modern era.
The basketball industry is evolving—and it’s time athlete representation evolved too.
This is the new standard. This is the next era. This is ICON.
We’re changing the game
Athletes need more than talent to succeed—they need vision, strategy, and a partner who understands both the game and the business behind it.
ICON Group was founded to meet that need, standing at the intersection of sports, business, and personal growth.
WE ARE ICON.
ICON Group stands at the intersection of sports, business, and personal growth.
Athletes need more than talent to succeed—they need vision, strategy, and a partner who understands both the game and the business behind it.
ICON is a full-service basketball representation and management agency committed to developing the whole athlete — and the entire journey.
From grassroots to global, we mentor, represent, and empower athletes and their families with 360° support that extends far beyond the court.
Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact. Rooted in ethics, strategy, and long-term impact, we equip every athlete with the tools, support and guidance to thrive. Our mission is rooted in ethics, education, and empowerment — providing personalized guidance in career development, NIL, financial planning, and life after the game, we bring specialized expertise, trusted guidance, and real relationships to every stage. Because at ICON, we belive every athete deserves a strategy, a support system and a future- Your success is only the beginning.
ICON is more than a basketball agency — we’re a movement.
We are a full-service representation and management agency built to support basketball players and their families at every stage of the journey. From youth to pro, we deliver 360° support that develops the whole athlete — and the entire person. Our mission is simple: to ensure that every athlete has a strategy, a support system, and a future.
Headquartered in Boston, MA, ICON is a full-service representation and management agency built to support basketball players and their families at every stage of the journey. From middle school to post-career, we deliver 360° support that develops the whole athlete — and the entire person. We don’t just manage careers — we build futures, families, and legacies.
ICON is redefining what it means to represent athletes in the modern era.
The basketball industry is evolving—and it’s time athlete representation evolved too.
ICON is a full-service basketball representation and management agency committed to developing the whole athlete — and the entire journey. From grassroots to global, we mentor, represent, and empower athletes and their families with 360° support that extends far beyond the court. Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact. Rooted in ethics, strategy, and long-term impact, we equip every athlete with the tools, support and guidance to thrive. Our mission is rooted in ethics, education, and empowerment — providing personalized guidance in career development, NIL, financial planning, and life after the game, we bring specialized expertise, trusted guidance, and real relationships to every stage. Because at ICON, we belive every athete deserves a strategy, a support system and a future- Your success is only the beginning.
ICON is redefining what it means to represent athletes in the modern era.
The basketball industry is evolving—and it’s time athlete representation evolved too.
This is the new standard. This is the next era. This is ICON.
We’re changing the game
Athletes need more than talent to succeed—they need vision, strategy, and a partner who understands both the game and the business behind it.
ICON Group was founded to meet that need, standing at the intersection of sports, business, and personal growth.
QUICK FACTS
AT A GLANCE
$$ IN CONTRACTS SECURED
100+ PLAYERS REPRESENTED
91% RETENTION RATE
Youth & High School Athletes – Foundational skill-building, exposure, and recruitment strategy
College Athletes – NIL, compliance, performance, and brand development
Professional Athletes – Career management, endorsement deals, long-term planning
Post-Career Professionals – Transition support, business ventures, and legacy building
Families – Full-circle support, education, and partnership
You bring the ambition. We bring the infrastructure.
ICON IS COMMITTED.
OUR PROMISE
We partner with families — not just sign players.
We educate and empower — never exploit.
We build trust, transparency, and transformation.
We represent the whole athlete — on the court, in the classroom, and in life.
This is the future of athlete representation. This is what youth basketball needs. This is ICON.
PURPOSE BEYOND THE GAME
CON is built on community.
We help athletes create lasting impact through mentorship programs, youth camps, foundation launches, and outreach efforts that inspire the next generation.
Your success isn’t the end of the story — it’s the start of something bigger.
🌍 COMMUNITY & LEGACY
We lift as we climb.
From launching nonprofit foundations to mentoring youth to running clinics back home, ICON ensures every athlete is empowered to use their platform for impact. We call it LIFT:
Legacy. Impact. Foundation. Transformation.
We support clients in:
Building foundations and giving platforms
Hosting camps and clinics
Creating outreach programs
Partnering with community orgs
Developing personal legacy plans
Slide 10 — Giving Back & Legacy
Lift As We Climb
We guide athletes in building foundations, community programs, and philanthropic ventures.
Our LIFT model:
Legacy: Plan for long-term impact
Impact: Use your platform to uplift
Foundation: Build sustainable programs
Transformation: Empower future generation
Legacy Isn’t Just What You Do — It’s What You Leave Behind
We help athletes:
Launch nonprofits
Host youth clinics
Engage in community outreach
Drive philanthropic initiatives
"We’re committed to giving back to the communities that gave us so much."
CTA: [Build Your Legacy] | [See Our Impact]
READY TO BUILD YOUR LEGACY?
JOIN A NEW KIND OF AGENCY.
Join a new kind of agency — one rooted in partnership, purpose, and performance.
Join a new kind of agency — one rooted in partnership, purpose, and performance.
READY TO REDEFINE YOUR BASKETBALL CAREER?
BUILD YOUR STORY. OWN YOUR FUTURE.
WE ARE ICON
We don’t just manage careers—we build futures. We don’t just sign athletes—we create legacies.
Join the Movement. Build Your Legacy.
🔒 FINAL MESSAGE
This is more than just representation. This is a movement.
We started ICON because we saw what was missing—true partnership, holistic planning, and a place for families to feel seen and supported.
We don’t just help you play the game. We help you change it.
We are ICON. Join the Movement. Your Legacy Starts Now.
GET STARTED PAGE
Page Title: Ready to Join ICON?
Join the Movement. Build Your Future.
When you partner with ICON, you get:
A full support system
Personalized development
Strategic representation
A family that shows up for you
CTA: [Start Your Journey] | [Schedule a Call]
At ICON, we go beyond traditional agencies.
We build long-term partnerships with athletes and families, providing personalized support in five core areas:
Physical, academic, and personal growth
Representation, NIL, and strategic management
Identity, visibility, and influence
Financial literacy and entrepreneurship
Athlete Equity – Investment opportunities, business acquisitions, royalties, and more
Life after basketball, impact, and purpose
We don’t just manage careers—we help build futures, brands, and legacies that last beyond the game.
Your game is just the beginning. ICON is with you for everything after.
MORE THAN AN AGENCY.
WE BUILD THE FOUNDATION FOR YOUR CAREER.
THE ATHLETE-FIRST AGENCY
We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.
We partner with families, not just sign players.
We educate and empower, not exploit.
We build trust, transparency, and transformation.
Everything we do is personal, strategic, and built to last.
ICON isn’t just about what you do on the court. It’s about building your future far beyond it.
We created ICON because the game needed more than agents. It needed mentors, educators, and partners committed to the long run.
We don’t just manage athletes. We walk with them — from youth hoops to pro careers, and everything in between.
INTRODUCTION
OUR STORY
OUR JOURNEY BEGAN WITH FIRSTHAND EXPERIENCE.
We watched too many talented players miss out on college scholarships, struggle navigating the chaos of NIL opportunities, and feel lost planning for life after basketball. Too often, athletes lacked the mentorship, guidance, and business knowledge needed to take control of their futures.
There was something missing — true partnership, transparency, and a long-term approach centered on the whole athlete.
The game needed more than agents. It needed mentors. Educators. Partners. People who care about the person, not just the player. People who would be there through every season, every transition, and every step of the journey — from youth basketball to professional careers.
That’s why we created ICON:
To provide personalized career management that goes beyond contracts and highlight reels.
To mentor, educate, and prepare athletes for success at every stage.
To walk alongside players and their families — a support system they can rely on at every turn.
With exclusive access to experts in branding, finance, and education, we build holistic roadmaps for long-term success — equipping every athlete with the strategy, support, and tools to thrive.
Our athletes don’t just play the game — they learn to own their story, grow their platform, and build their legacy.
WHY WE STARTED ICON GROUP
We started ICON because we saw the cracks in the system.
Too many talented athletes were navigating college, NIL, and career transitions alone.
We watched players get exploited, families misled, and dreams delayed.
ICON was built to do things differently—with integrity, transparency, and long-term vision at the core.
Because athletes need more than agents. They need mentors. Partners. A team.
Quote Callout: “ICON was built to change the system—not just operate within it.”
OUR STORY - WHY WE EXIST
We saw a broken system — and decided to build a better one.
Too many players were exploited, unprepared, and unsupported.
ICON was born from firsthand experience — to bring mentorship, protection, and purpose to athlete development.
Pull Quote Block: “We created ICON because the game needed more than agents. It needed mentors, educators, and partners committed to the long run.”
INDUSTRY
THE PROBLEM
The Youth Basketball Industry Is Changing — Fast
Youth basketball isn’t what it used to be. What was once about growth, community, and development has become commercialized, fragmented, and profit-driven—putting young athletes and their families in vulnerable positions.
The Challenges:
The rise of NIL chaos and misinformation
Early recruiting pressure, hype culture, and burnout
Pay-to-play barriers that price out many talented athletes
Families forced to navigate complex legal, branding, and financial decisions alone
An influx of unqualified agents, trainers, and “handlers”
Fragmented systems with no ethical standards or clear pathways
The Result:
A broken system that favors profit over people.
Families are overwhelmed, unprotected, and unsure who to trust.
The shift is reshaping how young athletes grow, compete, and _______
THE SOLUTION
ICON Is the Response
We are building a new standard — one rooted in ethics, education, and long-term legacy.
We’re not just agents or consultants — we’re trusted partners who walk with athletes and families from youth through pro, with a moral commitment to doing this the right way.
Where others exploit hype, we build humans.
How we solve the real problems:
Starting Early, Ethically: Engaging families as early as 8th grade, offering mentorship and education — not false promises or pressure.
Holistic Representation: Managing the entire journey — academic guidance, legal support, financial literacy, brand development, recruiting, and post-career planning.
Protecting the Future: Every contract, NIL deal, and opportunity is vetted by experts — no fine print, no exploitation. Families are educated along the way.
Building Legacy Over Fame: Success measured by long-term impact, not headlines or rankings.
ICON HAS THE SOLUTION. THIS IS HOW WE ARE RESPONDING. THIS IS HOW WE ARE DIFFERENT......
ICON Is the Response
We’re setting a new standard in athlete representation — rooted in education, ethics, and long-term legacy.
This is how we are different:
We Start Early, Ethically:
We build real relationships starting in 8th grade — offering mentorship and education, not false promises.
We Support the Whole Journey:
From academics to NIL deals, branding to post-career planning — we guide every step, on and off the court.
We Build Legacy Over Hype:
Success is measured in impact, growth, and opportunity — not just rankings or clicks.
We Protect the Future:
Every contract, brand deal, and opportunity is vetted by experts — with no fine print, no exploitation, and no confusion.
ICON isn't just a service. It’s a support system.
Our athletes don’t just play the game — they own their story, grow their platform, and build their future.
WHY IT MATTERS
THE COST OF A BROKEN SYSTEM
Youth basketball was once a pathway to growth and opportunity. Today, it’s a marketplace — where the loudest voices aren’t always the most qualified, and where players are treated like commodities instead of people. Families are overwhelmed by misinformation, unqualified “experts,” and predatory practices disguised as opportunity. The system isn’t just flawed — it’s failing the very people it claims to serve.
That’s why ICON exists.
Because players deserve more than exposure — they deserve protection, guidance, and a future that’s not determined by hype or rankings. Because families deserve more than access — they deserve advocacy, education, and someone who has their back. Because doing it right shouldn’t be the exception — it should be the standard. ICON was built to change the system — not just operate within it.
“As youth basketball becomes more commercialized, chaotic, and predatory, the need for ethical, transparent, long-term support has never been greater. ICON is the response to a broken system—built to protect athletes, empower families, and build futures the right way.”
WHY IT MATTERS - This Isn’t Just Basketball — This Is Their Life
Youth basketball has become a business — and too many players are treated like products.
We exist to change that.
Because players deserve protection, not pressure.
Because families deserve real guidance, not empty promises.
Because doing things the right way shouldn’t be rare — it should be the rule.
At ICON, we’re not chasing headlines — we’re building futures.
The game didn’t need another agency.
It needed a movement.
That’s why we’re here.
THE COST OF A BROKEN SYSTEM:
Doing things the right way shouldn’t be the exception — it should be the standard.
That’s why ICON is different.
We don’t just represent athletes — we walk with families every step of the journey, from youth leagues to the pros. Our focus is clear: building a real future, not just chasing highlights. We’re more than managers — we’re mentors, career architects, and trusted partners who hold it all together, on and off the court.
“We are not agents — we are in athlete management and representation.”
“We’re committed to raising the bar in athlete representation and providing unmatched service to our clients.”
OUR PROMISE
OUR PROMISE - ICON STANDS FOR WHAT'S RIGHT
We partner with families — not just sign players.
We educate and empower — never exploit.
We build trust, transparency, and transformation.
We represent the whole athlete — on the court, in the classroom, and in life.
This is the future of athlete representation. This is what youth basketball needs.
This is ICON.
OUR PROMISE - ICON STANDS FOR WHAT'S RIGHT
We partner with families, not just sign players.
We educate and empower, not exploit.
We build trust, transparency, and transformation.
We represent the whole athlete—on the court, in the classroom, and in life.
This is the future of athlete representation.
This is what youth basketball needs.
This is ICON.
“As youth basketball becomes more commercialized, chaotic, and predatory, the need for ethical, transparent, long-term support has never been greater. ICON is the response to a broken system—built to protect athletes, empower families, and build futures the right way.”
OUR PROMISE
We commit to being a trusted extension of your career — focused on growth, results, and long-term success.
OUR IMPACT
*ICON STRESSES THE IMPORTANCE OF GIVING BACK, ATHLETES MAKING A DIFFERENCE, MAKING AN IMPACT IN THEIR COMMUNITIES, MAKING AN IMPACT BEYOND THE BASKETBALL COURT... ICON IS COMMITTED TO MAKING AN IMPACT, SUPPORTING INITIATIVES AND MEANINGFUL PROGRAMMING ETC. THIS IS ONE OF THE "CORNERSTONES" TO OUR AGENCY IS IMPCAT AND LEGACY, ETC.
GIVING BACK — OUR IMPACT
Legacy Isn’t Just What You Do — It’s What You Leave Behind
ICON empowers athletes to create lasting change through community initiatives and philanthropic leadership.
We Help Athletes:
Launch foundations & nonprofits
Host youth clinics & outreach
Engage in causes they care about
Join league & team initiatives
CTA: Build Your Legacy | See Our Impact
GIVING BACK
“We’re committed to giving back to the communities that gave us so much.” From mentorship to meaningful outreach, ICON’s impact goes beyond the court.
GIVING BACK — OUR IMPACT
GIVING BACK
ICON’s impact goes beyond the court. From mentorship programs to meaningful community outreach, we’re committed to serving the communities that shaped us. Because building legacy isn’t just about individual success — it’s about lifting others as we rise.
“We’re committed to giving back to the communities that gave us so much.”
Message: "As an organization, it is incredibly important that clients have every opportunity to use their platforms as professional athletes to participate in and take a stand on issues they care about."
Support in launching:
Foundations, nonprofits, and charities.
Basketball camps and clinics.
Community events and outreach programs.
Guidance on:
League and team program initiatives.
Creating meaningful, lasting impact locally, nationally, and globally.
“We’re committed to giving back to the communities that gave us so much.”
Our Impact: Giving Back
Legacy Isn’t Just What You Do — It’s What You Leave Behind
Leaving a Legacy – Community / Philanthropy / Giving Back / Impact
ICON supports clients in making an impact off the court:
Launching nonprofits and foundations
Running camps, clinics, and outreach programs
Participating in causes they’re passionate about
Creating community-centered platforms locally and globally
EXPERIENCE
THE ICON EXPERIENCE:
OUR ROLE, HOW WE MANAGE YOUR FUTURE, HOW WE DO IT, WHAT TO EXPECT
HOW WE MANAGE YOUR FUTURE - WHAT TO EXPECT
We don’t just manage your career — we build your future.
We partner with families, not just sign players.
We educate, empower, and advocate.
We represent the whole athlete — always.
Mini Banner CTA: The future of basketball needs better support. ICON delivers it.
OUR ROLE - HOLDING IT ALL TOGETHER
Our focus is simple — building a real future, not just chasing highlights.
We’re mentors, career architects, and trusted partners who hold it all together — on and off the court."
Your rep isn’t just a manager — they’re your family’s glue, helping you navigate:
Coaches, recruiters, and scouts
College admissions & prep school placement
NIL deals, sponsorships, and brand building
Media, legal, and financial planning
The Daily Thread That Holds It All Together
Your agent is your advocate, mentor, and confidant
We coordinate family, coaches, sponsors, media, and financial advisors
We ensure seamless communication, protection, and opportunity
Agents at ICON go beyond representation—they are family guides and career architects
WE ARE ICON - We’re mentors, educators, and trusted partners — committed to the full journey, not just the highlight reel. We start early, stay the course, and prioritize the person over the player — every step of the way.
360° REPRESENTATION & DEVELOPMENT
Personalized Approach
They tailor their guidance and services to each athlete's individual needs.
Team of Experts
They utilize a network of professionals in fields like financial management and branding to provide comprehensive support. Our network includes specialists in branding, finance, law, wellness, and education.
Lifelong Partnership
Athletes are family, not clients.
Holistic Development
We support personal, athletic, academic, and business growth.
Customized Strategy
Every athlete gets a tailored plan designed around their goals.
FOR ATHLETES
THE ATHLETE EXPERIENCE
Behind every great athlete is a great support system.
ICON employs a personalized approach, tailored strategies, and a network of professionals to provide 360° representation. We help athletes thrive on and off the court, season after season.
HOW WILL ATHLETES BENEFIT?
Personal Strategy + Expert Support
Off-season: Training, NIL, Rehab
In-season: Performance, PR, Scheduling
Family partnerships, mentorship, long-term growth
CTA: Become ICONIC | Start Building What Lasts
HOW WILL ATHLETES BENEFIT?
Individualized career planning
Brand development & storytelling
NIL compliance & regulation guidance
Post-career mentorship
Financial literacy education
Access to elite professionals & opportunities
A support team that stays with you — not just through the highs
HOW WILL ATHLETES BENEFIT?
ICON employs a personalized approach, developing tailored strategies for each client based on their unique goals and aspirations. The team of experienced professionals provides comprehensive support, using industry expertise and network to maximize opportunities and minimize risks.
“Behind every great athlete is a great support system. ICON is built to be just that.”
OUR NETWORK = YOUR TEAM
No victory is ever earned without a good team at your side.
We have relationships, professional affiliations, connections, we are well connected and have a large professional network of experienced and high quality and recognized best of the best individuals in the field that are specialized in their field and can help you get to where you want to be.
Prep Schools & Colleges
Trainers & Academies
Brand & Media Professionals
Financial Institutions
Legal & Compliance Advisors
Community Organizations
OUR NETWORK = YOUR LONG-TERM SUPPORT
We have the expertise and professional network to manage all your career and post career needs. A strong foundation with 360° support, is the key to long-term success.
Off-Season –Training, rehab, brand growth, planning, NIL
In-Season – Schedule management, PR, performance support, media
EXAMPLES OF WHO IS IN OUR NETWORK
Prep & AAU Leagues (NEPSAC, EYBL, UA Next)
NCAA Athletes (ACC, Big Ten, SEC, Ivy, Pac-12, and more)
International & FIBA Competitions
G-League & NBA Players
Families ready for holistic, long-term partnerships
READY TO JOIN THE MOVEMENT? EXPERIENCE ICON.
We are more than a sports agency — we are your partner, your advocate, and your support system for the long game.
Ready to redefine your basketball career?
Join ICON. Build your story. Own your future.
CTA: [Become ICONIC] | [Start Building What Lasts]
FOR FAMILIES
THE FAMILY EXPERIENCE
We Partner with Families — Not Just Sign Players
No one does this alone.
We work hand-in-hand with families to support the entire journey.
HOW WILL FAMILIES BENEFIT?
FAMILY SERVICES:
Family Orientation & NIL Education
School Placement & Financial Aid Navigation
Communication Tools & Long-Term TrusT
CTA: Schedule a Call | Start Your Journey
GETTING STARTED - PARTNERSHIP
At ICON, we believe that the foundation of a successful partnership starts with a seamless and transparent onboarding experience. From the very first conversation, we focus on building trust, understanding unique goals, and setting clear expectations. Our client experience is designed to be comprehensive, personalized, and supportive—making every athlete and family feel valued and empowered. ICON’s business model is built on long-term partnership, trust,Our goal is to keep early access affordable and build with the athlete and their family as they grow.
FAMILY PARTNERSHIP - WE PARTNER WITH FAMILIES - NOT JUST SIGN PLAYERS
No one does this alone. We work hand-in-hand with parents and guardians to educate, align expectations, and support you through every decision.
Services:
Family Orientation & Education
NIL/Recruiting Guidance for Parents
School Placement & Financial Aid Navigation
Expectations, Communication & Support Tools
Results:Unified decision-making, reduced stress, and long-term trust
WHY ICON
WHY CHOOSE ICON
WHY ICON
When you partner with ICON, you get more than just representation — you get a long-term partner invested in your entire journey.
Personalized Recruiting Strategy
We evaluate your skills, academics, and goals to match you with the right-fit college program — NCAA, NAIA, or JUCO.
Strong Network of College Coaches
Our direct relationships with college programs give our athletes real access — not just empty promises.
NIL & Brand Strategy
We help athletes build strong, marketable personal brands, navigate NIL deals safely, and generate early financial stability.
Player Development & Exposure
From skill-building and film analysis to showcases and scouting reports, we get you seen by the right decision-makers.
Holistic Support
We prioritize character, leadership, mental health, and life skills — preparing you for everything basketball doesn’t teach
CTA: Become ICONIC | Start Building What Lasts
WHY CHOOSE ICON
✅ Personalized Recruiting Strategy — Tailored college placement that fits your unique skills, goals, and academics.
✅ Strong Network of College Coaches — Direct connections to NCAA, NAIA, and JUCO programs searching for talent.
✅ NIL & Brand Development — We help athletes build their personal brand, monetize their name and likeness, and secure financial stability early.
✅ Player Development & Exposure — Film breakdown, showcases, skill-building, and scouting designed to get you noticed.
✅ Holistic Support — Leadership, character, and life skills development to prepare for success on and off the court.
WHY CHOOSE ICON
✅ Personalized Recruiting Strategy – We assess each athlete’s skill set, academic standing, and goals to find the right college fit.
✅ Strong Network of College Coaches – We have direct relationships with NCAA, NAIA, and JUCO coaches looking for dedicated student-athletes.
✅ NIL & Brand Development – We help athletes build their personal brand, navigate NIL deals, and create financial stability early in their careers.
✅ Player Development & Exposure – From skill-building and game film breakdown to showcases and scouting reports, we position our athletes to be seen by decision-makers.
✅ Holistic Support – We prioritize character, leadership, and life skills, ensuring that our athletes excel beyond basketball.
✨ What Sets Us Apart
Family-first mindset—we walk with players and parents from day one
Depth of expertise—NIL, finance, media, and long-term career strategy
Unmatched network—prep schools, college programs, and pro leagues
Legacy-focused—we build futures, not just careers
“Behind every great athlete is a great support system. ICON is built to be just that.”
WHY CHOOSE ICON
🔹 Recruiting & Scouting – Talent evaluation and direct connections with college programs.
🔹 College Placement & Scholarships – Matching athletes with the best academic and athletic opportunities.
🔹 NIL & Brand Strategy – Helping athletes monetize their name, image, and likeness while preparing for a long-term career.
🔹 Career Guidance & Mentorship – Teaching financial literacy, business skills, and professional development for life after basketball.
At ICON, we don’t just see you as a player—we see you as a future leader, entrepreneur, and game-changer. Our goal is to help you earn your reputation, build your legacy, and unlock your full potential on and off the court.
Join the Movement. Earn Your Spot.
Are you ready to take your career to the next level? Let’s get to work.
WE ARE COMMITTED.
(CTA SECTION BEFORE FOOTER)
We’re Not Just Building Careers — We’re Building Legacies
ICON is committed to raising the bar in athlete representation. With a full in-house team, custom strategy, and long-term relationships, we help athletes build a future that lasts.
CTA: Start Your Journey | Schedule a Call
WE ARE COMMITTED ...
To raising the bar in athlete representation and providing unmatched service. Our multi-faceted team delivers everything in-house — from career planning to marketing to community-building.
Let’s build something that lasts.
→ [Start Your Journey]
→ [Schedule a Call]
"We’re not just building careers — we’re building legacies."
RAISING THE BAR IN ATHLETE REPRESENTATION
We are committed to raising the bar in athlete representation and delivering unmatched service. Our multi-faceted expertise means ICON provides a full range of in-house services tailored to your unique needs (“Core Pillars”)
BUILD YOUR BRAND
Individualized plans that help you create a lasting footprint in professional sports.
Individualized plans tailored to each client’s interests, helping them establish their unique footprint.
ACCESS
Unconventional relationships that open doors to opportunities beyond traditional sports.
Unconventional, high-level opportunities beyond the scope of traditional sports industry paths.
TRANSITION
Support through every phase of your career, ensuring you’re ready for what’s next.
Support through every career stage — from high school to pro, and beyond.
A FAMILY ATMOSPHERE
We care about you as a person — that’s why we limit the number of athletes we represent.
High-touch, limited-client model to ensure personalized care..
MARKETING
Influence and strategy to shape every aspect of your career and legacy.
Helping shape public image, business strategy, and market influence.
GET STARTED
CONTACT US
CONTACT US
Have Questions? Let’s Talk.
Get in touch to see if ICON is the right fit for your family.
[Contact Form] [Phone] [Email]
LET'S BUILD YOUR FUTURE
Whether you’re a rising prospect or a program looking to connect, we’d love to talk.
Form Fields: Name · Email · Affiliation (Parent, Coach, Athlete, etc.) · Message
CTA: "Send Message"
NEXT STEPS
NEXT STEPS
Ready to Build Your Legacy?
Quick Steps:
Fill out our Athlete Intake Form
Schedule a Discovery Call
Get a personalized career plan
CTA Buttons: [Get Started] [Contact Us] [Join The ICON Family]
NEXT STEPS
Header: “Ready to Level Up?”
Let’s build your future — together.
CTA Buttons: Get Started] – [Book a Call] – [Join ICON]
MEDIA
FEATURED
IN THE PRESS (SHOW ATHLETE COMMITS,E TC.)
Highlights - In the News…. Players we have signed, any media or news on our players, etc. maybe we connect this to the hom epage and call it press or something?
WORK IN SILENCE. LET THE RESULTS SPEAK FOR THEMSELVES (?)
Featuring current D1 players, high-major commits, and alumni thriving on and off the court.
[ Add quotes, photos, or short video testimonials from athletes + parents ]